Pandora Strengthens Position as Full-Fledged Jewellery Brand with Solid Q2 Growth

The company, which operates more than 6,700 points of sale worldwide, said its strategic “Phoenix” growth plan—focused on brand elevation, product design, market expansion, and personalization—is steadily paying off.

For the quarter ended June 30, Pandora posted 8% organic growth, up from 7% in the previous quarter. The company expects organic growth in the 7–8% range for the full year. Like-for-like sales rose 3% overall, with the US market leading at 8% growth, while Europe showed a modest 1% increase.

Despite what it described as a “turbulent” global economic climate, including pressures from foreign exchange, tariffs, and commodity prices, Pandora said both revenue and margins remained resilient.

“In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability,” said Alexander Lacik, Pandora’s President and CEO, in the company’s financial statement released on 15 August. “The results show that our brand and unique storytelling proposition continue to attract more consumers.”

Pandora, which still derives over 70% of its sales from charm bracelets, has been steadily expanding its portfolio into rings, earrings, and necklaces, strengthening its ambition to be recognised as a complete jewellery brand.