The investment comes from prominent fund houses, reputed brokerage firms, family offices, and the company’s promoters.
The newly secured capital will be channelled towards expanding Limelight’s retail presence, enhancing its design offerings, and strengthening operational capabilities to maintain its dominant position in the burgeoning LGD sector.
Founded by Pooja Madhavan in 2019, Limelight has quickly established itself as a trailblazer in the lab-grown diamond jewellery industry. With over 30 standalone stores and 30 shop-in-shops across more than 35 cities in India, the brand has achieved rapid growth and wide market penetration. The company’s fully integrated business model is backed by two major industry players — The Bhathwari Group, the world’s largest producer of LGDs, and The Emerald Group, Asia’s largest jewellery manufacturer.
Capitalising on Market Trends
As demand for affordable and sustainable luxury grows, Limelight aims to align its offerings with evolving consumer preferences. With increasing awareness of lab-grown diamonds and their ethical and environmental advantages, the sector is seeing an annual growth rate of 15-20% in India.
Strategic Growth Plans
The investment will support Limelight’s efforts to enhance both online and offline sales channels. The brand aims to tap into the vast potential of India’s $80 billion jewellery market by offering consumers a diverse range of designer jewellery at competitive price points.
Founder’s Vision
Commenting on the milestone, Pooja Madhavan, Managing Director of Limelight, expressed gratitude to the company’s customers and stakeholders.
“This investment comes at a pivotal moment for the LGD sector in India, which is undergoing a transformative boom. The funding will help us accelerate growth and achieve new milestones. We are committed to disrupting India’s jewellery market by providing consumers with the largest selection of designer jewellery at attractive price points, making Limelight a global leader in sustainable luxury jewellery,” Madhavan said.
