This collaboration, unveiled on August 19, 2024, marks a significant step in MDIL's global expansion efforts, targeting the dynamic market of Dubai.
Expansion into Dubai Market
A V PALACE DMCC, located in Almas Tower, Jumeirah Lakes Towers, Dubai, will now showcase MDIL’s exquisite lab-grown diamond jewellery. This partnership aims to enhance MDIL’s presence in Dubai and nearby regions, utilizing A V PALACE DMCC’s extensive network for both Business-to-Business (B2B) and Business-to-Consumer (B2C) sales. The B2B segment will focus on wholesalers, retailers, and bulk orders, while the B2C segment will offer direct sales to consumers online and in-store, featuring personalized service and certified jewellery pieces.
MDIL’s Expertise and Technology
MDIL, established in 1987, specializes in cut and polished diamonds, with a state-of-the-art manufacturing facility in Mumbai. The facility is equipped with advanced technology, including Sarin Technology, Auto Bruting Machines, and Semi-Automatic Polishing Mills, ensuring high-quality production standards.
Upendra N Shah, Chairman and Managing Director of MDIL, expressed enthusiasm about the partnership, stating, “We are confident that collaborating with A V PALACE DMCC will significantly boost our market presence in Dubai and allow us to reach a wider audience with our lab-grown diamond jewellery. We anticipate a successful partnership that will enhance our brand and solidify our global market position.”
The alliance with A V PALACE DMCC is expected to strengthen MDIL’s foothold in the competitive Middle Eastern market, leveraging the partner's decade-long experience and reputation for excellence in the diamond and jewellery sector.
