Held from June 6 to 9 at The Venetian Expo, JCK Las Vegas is one of the jewellery industry’s most prominent trade events. Hari Krishna Exports, one of India's leading diamond manufacturers and exporters, took the opportunity to underline its long-term sustainability goals through every aspect of its presence at Booth No. 13079.
The booth itself was constructed using more than 70% renewable materials, offering visitors a physical manifestation of the company’s ESG commitments. Guests received thoughtfully curated tokens, including eco-friendly lanyards inspired by the UN Sustainable Development Goals, SDG-themed lapel pins, and a pledge to plant a tree in their name—a gesture that has become synonymous with Hari Krishna’s participation at global events.
Adding gravitas to the showcase were visits from two distinguished guests: Al Cook, CEO of De Beers Group, and Bogolo Joy Kenewendo, Cabinet Minister from Botswana. Their presence marked a moment of recognition for the company’s consistent focus on responsible diamond sourcing and industry transparency.
The spotlight at the booth remained firmly on Hari Krishna’s diamond layouts—meticulously curated assortments matched in shape, size, clarity, and colour. These ready-to-use layouts are designed to streamline the work of jewellery artisans while upholding the visual harmony and quality demanded by luxury clientele.
The company also made a bold technological leap with the introduction of a mixed reality experience. Using Apple Vision Pro, visitors were able to scan a poster and step into a virtual walkthrough of Hari Krishna’s manufacturing facilities. This immersive concept offered a rare glimpse into the back end of diamond production, highlighting the company’s efforts in traceability and factory transparency.
Brijesh Dholakia, second-generation leader at Hari Krishna Exports, took to the “JCK Talks: Sustainability Stage” to discuss how the company’s Surat facilities are integrating advanced traceability platforms such as Tracr and iTraceiT, alongside adopting energy-efficient infrastructure. His session explored how the company combines scalable production with environmental stewardship—creating a blueprint for responsible manufacturing in the diamond industry.
Beyond showcasing product excellence, Hari Krishna’s presence at JCK 2025 served a larger mission—to reshape perceptions of luxury through responsibility. From planting trees for every visitor to using their platform for sustainability conversations, the company exemplified how meaningful engagement and business ethics can go hand in hand.
As the diamond industry continues to reckon with evolving consumer expectations, Hari Krishna Exports is demonstrating that legacy and leadership in this space now require more than brilliance—they demand purpose.
