Guzema Fine Jewelry Launches 'The Light from Within' Campaign Featuring Top Ballet Stars

The campaign, which runs until mid-September, features renowned contemporary ballet dancers Lloyd Knight, Marla Phelan, and Sophie Bortolussi, each adorned with pieces from Guzema's fringed Hidden Beauty Collection.

Inspired by the elegance of movement and the profound symbolism of dance, 'The Light from Within' captures the synergy between individuality and hidden beauty. Renowned ballet photographer Nisian Hughes and creative director Olga Yanul bring this vision to life through striking images and videos, showcasing how the jewellery's shimmering fringe moves harmoniously with each dancer's graceful motions.

The campaign highlights the talents of three acclaimed figures in the dance world, now part of Guzema's new home in New York City. Lloyd Knight, a principal dancer at the Martha Graham Dance Company and recognized as one of Dance Magazine’s “Top 25 Dancers to Watch,” brings his dynamic artistry to the project. Marla Phelan, an internationally celebrated New York-based dance artist known for her work across film, fashion, and stage, adds her creative flair, having previously choreographed for top brands like Mugler and Stuart Weitzman. Sophie Bortolussi, a French choreographer and performer with a distinguished career in both New York and London, also lends her talents, known for her standout roles in Punchdrunk’s critically acclaimed productions.

Valeriya Guzema, the founder of Guzema Fine Jewelry, emphasized that the campaign celebrates more than just the external allure of jewellery. "We believe that jewellery is more than just an accessory – it is a reflection of the light and essence within each individual," she stated. The campaign, according to Guzema, honors this inner light and the unique stories that each piece of jewelry tells, brought to life by the talented dancers and production team.

'The Light from Within' can be explored through a series of captivating images and videos on Guzema’s social media platforms and website.