Starting in 2025, this traceability will expand to include rough diamonds over 1 carat, following updated import guidelines in G7 nations. This marks a significant shift, giving consumers the ability to track their diamond’s journey from the mine to the jewellery store.
“For the first time, we can offer our customers the full story of their diamond’s origin at scale,” said Al Cook, CEO of De Beers Group. “We want to give consumers confidence not only in the authenticity of their diamonds but also in the positive impact these diamonds have made along their journey.”
Until now, diamonds registered on Tracr were marked with a ‘DTC’ origin, indicating they came from one of De Beers' operations in Botswana, Canada, Namibia, or South Africa, without specifying the exact source. This system was a reflection of De Beers’ traditional practice of aggregating diamonds of similar quality from multiple countries.
However, advancements in scanning technology and AI-driven algorithms have enabled De Beers to break down this aggregation and trace diamonds back to the specific country they were mined. This new ability to digitally disaggregate diamonds will allow consumers to have a more precise understanding of their stone’s origin.
With growing interest in ethical sourcing and increasing pressure from regulatory bodies, De Beers’ decision to enhance traceability through its Tracr platform is expected to set a new standard for the diamond industry. By offering this information, De Beers not only complies with evolving import laws but also meets consumer demand for greater transparency and accountability.
