The grand unveiling took place in Rome, the brand's birthplace, at an exclusive gala held at the historic Terme di Diocleziano, marking a significant milestone in Bvlgari’s storied legacy.
The Aeterna collection features over 500 exquisite creations, including high jewellery, luxury watches, bags, and fragrances. The centrepiece of the collection, the Serpenti Aeterna necklace, dazzled attendees with its seven flawless diamond drops, totalling 140 carats—symbolizing Bvlgari’s 140 years of excellence.
The event, attended by a star-studded guest list including brand ambassadors Anne Hathaway, Priyanka Chopra Jonas, and Liu Yifei, was a testament to Bvlgari’s commitment to crafting timeless masterpieces. The evening included a mesmerizing jewellery show, followed by a gala dinner featuring a menu designed by three-Michelin-starred chef Massimiliano Alajmo.
Bvlgari’s CEO, Jean-Christophe Babin, reflected on the brand’s legacy, emphasizing that Bvlgari crafts not just jewellery but eternal pieces that transcend time, with a timeless style and value that endures for generations.
The Aeterna collection reaffirms Bvlgari’s position as a leader in the world of high jewellery, celebrating its Roman heritage while looking towards the future with unparalleled creativity and craftsmanship.
