Baselworld 2014, which is also open to the general public, runs until 3 April 2014. Over the years, Baselworld has evolved as an indispensable platform for the latest products and innovations in watches and jewellery. Addressing around 400 guests from the worlds of politics and business, Federal Councillor Maurer praised Baselworld as a contemporary continuation of an ancient cultural tradition and the modern interpretation of the indulgence of arts and beauty. He was proud to open such a significant show in Switzerland, saying it was proof of the country's attractiveness.
"Basel without Baselworld is something I simply can't imagine", said Basel-Stadt Cantonal Council Member, Christoph Brutschin. "Baselworld has been and continues to be a positive and effective showcase for our city and the region", stressed Mr Brutschin.
Baselworld is expecting a trend towards lifestyle at its 2014 show. Over the last decade, watch and jewellery brands have become an important barometer for the lifestyle sector. The president of the exhibitors' committee, Jacques J. Duchêne, seems optimistic with regard to the future of the sector. "We are generally in a good position as an industry and have the forward-looking markets clearly in our sights", he says.
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