5th ADTF to present Antwerp diamond industry’s potential

Referring to the forthcoming 5th Antwerp Diamond Trade Fair (ADTF), Marcel Pruwer, president of the Antwerp Diamond Bourse (Beurs voor Diamanthandel), Antwerp's largest diamond exchange said, "We all feel that with this edition of the Fair, we are presenting the full potential of Antwerp's diamond industry and trade.” The Fair is slated to begin on January 26. It brings an opportunity for the international jewellery manufacturers, retailers and designers to interact with around 90 of Antwerp's leading diamond firms who are participating this year in the trading halls of the Antwerp Diamond Bourse, the Diamond Club of Antwerp and the Antwerp Diamond Kring.

One of the visual highlights of the fair will be the exhibit of the "Diamond Boots," designed and shaped by the internationally respected, Belgian designer duo A.F.Vandevorst, and executed by Diarough, a leading Antwerp diamond firm. The boots were unveiled last December in Hong Kong during a ceremony attended by her Royal Highness, Mathilde, the Queen of Belgium; the Minister-President of the Government of Flanders, Kris Peeters; and Vice-Prime Minister and Minister of Foreign Affairs, Didier Reynders. The diamond boots will be on display for the first time in Europe during the "Antwerp Diamond Night" on January 26.

Also two breakfast seminars are planned during the Fair – featuring Chicago diamond marketing pundit Aleah Arundale-Siegel presenting a talk on Marketing diamonds and diamond jewellery to retailers and Ernest Blom, president of the World Federation of Diamond Bourses (WFDB), speaking on the initiative undertaken by the World Diamond Mark Foundation (WDMF) to create and implement a global, generic diamond marketing and promotion campaign. The Antwerp Diamond Bourse, Diamond Club of Antwerp and the Antwerp Diamond Kring are happy that the Antwerp Diamond Trade Fair is powered by the AWDC.