With a large consumer base from all classes of societies including the high end customers, the company explains that its elite customers seek jewellery which is unique, customized and not available to all. And the decision making time is also long as details are looked into because of the kind of value attached. So to cater to this class of customers, they need a solitary, extremely comfortable, aesthetic place which can make the decision making easier and compelling. Mr. Garg says, “To ensure that these special customers get complete attention and privacy to make their decisions, we came up with this concept of lounges. While designing the lounges we took into account many factors. One such concept was to include the literature of the ensemble explaining the making of the jewellery, what are its constituents, the theme and related which shall engage the customer towards that particular piece and not just an ornament. We also kept in mind the lavishness of the zone to let them feel the persona of the jewellery piece being sought and gradually connect to it.” % PCJ has become a household name today with a niche in wedding and bridal jewellery segment. The jewellery which will be available at the showroom will include necklace sets, chains, rings, pendants, bracelets, earrings, bangles and other exclusive designs to suit any special occasion. There will be designer jewellery range featuring pendants, earrings, gifts, office and party wear jewellery.
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