Azva ties-up with Tarun Tahiliani for a new collection

World Gold Council’s bridal jewellery brand ‘Azva’ has announced a tie-up with couturier Tarun Tahiliani to design a range of bridal jewellery. The collection named ‘Tarun Tahiliani for Azva’. will feature designs in 22 karat gold.

Tarun Tahiliani who is known for his ethereal bridal designs and magnificent drapes will step into the world of bridal jewellery through this endeavour. The collection comprises exquisite necklaces, earrings and bracelets and is inspired by „Saat Pheras‟ (seven vows) of the Indian wedding tradition.

The collection will be unveiled for a preview at the Tarun Tahiliani Couture Exposition in New Delhi from 18-20 July 2013 at DLF Emporio and 2-3 August at Hotel Four Seasons in Mumbai.

Designs by Tarun Tahiliani have been handcrafted by Azva delivering articulate patterns and detailing with exquisite statement pieces including seven row haars, necklace sets and pendant sets in 22kt gold.

‘Tarun Tahiliani for Azva’ collection is perfectly suited to the contemporary Indian bride who appreciates design and has a taste for fine craftsmanship. The entire collection is extremely desirable and fashionable to complement any occasion’.

Commenting on special collection, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, “The collection brings together exquisite designs by Tarun Tahiliani with excellence in handcrafted gold jewellery by Azva. Inspired by the seven vows, each piece in the collection has been fashioned by the finest craftsmen and designed around the idea of seven. The collection celebrates unique promises a couple make before they vow to spend their lifetime together Commenting on the association with Azva by World Gold Council, Tarun Tahiliani, ace couturier said, “My designs represent a perfect blend of heritage and modern contemporary ideologies bringing alive the real essence of the seven vows for the modern Indian bride.”

The collection ranges of sets from 70 grams to over 300 grams. The World Gold Council will partner with the leading jewellery retailers across the country to exclusively retail this collection in their stores for the upcoming wedding season that begins from October 2013.