Jewellery company -FOR LOVERS- to launch fancy coloured diamond jewellery

A fancy colour diamond collection named ‘INFINITY’ is being launched by jewellery company FOR LOVERS in Hong Kong this September.

The INFINITY collection carries French design influence and offers a range of jewellery – from bridal line of fancy colour diamond wedding bands, earrings and pendants, to contemporary high jewellery with natural pink and yellow diamonds set around white centre diamonds all culminating into an explosion of colours with a limited edition of exclusive multicolour parures with exceptional intense and vivid pink, blue, yellow, green and orange diamonds.

The jewellery was designed in France and manufactured in the respect of the Place Vendome high jewellery quality: “Every detail is tailor-made from the intensity of the gold colour to the selection of each and every fancy colour diamond.” Francis ERRERA, FOR LOVERS’ founder and CEO.

He further adds, “Nobody has ever seen a whole jewellery collection made around natural fancy colour diamonds only! We are bringing fancy colour diamond high jewellery at an affordable price to help our retailers to attract and conquer a large high end clientele. On top of that, we support our retailers from sales staff training to big fancy colour diamond sales exhibitions every year that we organize to boost the awareness of the private clientele and the sales of our retailers.”

The FOR LOVERS brand is currently touring in Asia to develop its distribution network and select shops to display its new collection: “We are very happy with the way our distribution is going and with the response of the market and mostly with the recognition the brand is achieving so far with the end consumer.”

FOR LOVERS is exhibiting in the Grand Hall of the September Hong Kong Jewellery Fair. The brand - FOR LOVERS- is identified with a seal logo.