IIJS Survey 2011: Majority of Exhibitors Get New Business

According to a survey conducted by the Diamond World IIJS Daily Newsletter, an overwhelming majority of exhibitors found new clients at the IIJS 2011. However, caution was the key word. The high gold and diamond prices impacted volumes and the recent stock market crisis has shook the confidence of buyers. The IIJS is certainly seen as an important show but there are also areas that need to be brushed up, exhibitors and visitors feel.

Key findings:

1. 77 percent of exhibitors rated the show as Good or Excellent

2. 68 percent were satisfied with the visitor turnout

3. 72 percent noted that international visitor turnout was satisfactory to good

4. 82 percent noted that domestic visitor turnout was Good to Excellent

5. 74 percent did new business

6. 60 percent saw a 10-30 percent increase in business; 40 percent saw an upto 10 percent rise

7. 74 percent felt that diamond and gold price rise impacted business volumes at the show.

Some Problem Areas:

Though nearly 60 percent of the exhibitors rated the organization of the show and the facilities as Good to Excellent, the survey also threw up some common complaints from exhibitors related mainly to facilities. The key points were: 1. Poor mobile service and lack of connectivity

2. Absence of Wifi and Internet facilities.

3. Lack of proper parking areas for clients/visitors.

4. Inadequacies in Service, particularly cleaning of the halls and toilets.

5. Other services below par when compared to other international shows.

6. Position of the Allied Section was bad. Needs more branding and greater visibility.