Swarovski enters into partnership with Chamilia

Chamilia, a leading jewellery manufacturer with specialisation in beaded jewellery and crystal major Swarovski, have found interest in each other’s expertise, leading into forming of a partnership between the two. In this partnership, Swarovski will combine its crystal cutting expertise with Chamilia’s personalised jewellery design to create a co-branded bead collection in Swarovski boutique stores. Also, a Swarovski Collection is developed exclusively for Chamilia retail stores.

What brings the two together is Chamilia’s repute of strong growth, product quality and leadership in design innovation and Swarovski’s leadership in crystal cutting and one that serves the luxury fashion jewellery, crystal collectibles and lighting sector.