I. Hennig & Co., the lead broker for the Diamond Trading Company, has acquired an equity interest in online diamond trading platform and jewelry industry search engine - Verichannel, LLC. This online platform was created by Jacques Voorhees, founder of Polygon and an online pioneer in the diamond and jewelry industry. "Hennig worked closely with Verichannel during its research and development phase," said Arik Sela, Hennig Managing Director. Sela further added that, " we are enthusiastic to take part in the increasing development of the on-line business-to-business activity of the diamond industry."
Verichannel began business in January and is built on similar formats as Google and Yahoo models, and offers search and product-listing functionality at no cost to users, but restricted to the trade. It showcases diamonds online within hours of when the stones have been graded using patent-pending technology, PDF of the grading report, offers direct computer links with GIA, HRD, IGI, and AGS, search engine functionality for finding companies, products, and other services in the industry, using Google-based technology combined with its own proprietary software.
"I. Hennig is an ideal partner for Verichannel," said Jacques Voorhees, CEO. "Their global infrastructure, unique position in the trade, and broad industry expertise--particularly in the emerging markets of Asia--are a solid complement to our cutting-edge technology and e-business background.”