Bulgari has completed 10 years of selling the B.zero1 line of jewellery, and to celebrate its achievement, the brand has launched a new collection of rings, earrings, bracelets and pendants. The company believes that B.zero1 has lent emerged as its primary successful collection, reflecting sales of over 1.4 million pieces since its inception. From the time of its introduction, B.zero1 was a line of gold rings decorated with diamonds and gems, and has evolved into a wider portfolio of bracelets, pendants, earrings and wristwatches, and handbags.
Designs of the new collection launched for its 10th anniversary are re-styled versions of the line’s classic forms, created using 15 varieties of materials and combining them differently. An example of the different material combinations includes two externally geared rings with the traditional "BVLGARI BVLGARI" logo in pink gold in contrast to the spiral shape in white or black ceramic, inspired by Bulgari’s Chandra collection launched in 1994.
Bulgari’s new B.zero1 line has begun retailing at stores this month.