Shrenuj and SWA Trading form joint venture for sports diamond jewellery

Indian diamond company Shrenuj has formed a joint venture with Israel's SWA Trading, to develop and market sports diamond jewellery for soccer fans. The collaboration will manufacture exclusive diamond cuts to compliment the logo of clubs such as InterMilan, Manchester United, Real Madrid, Barcelona and set these stones in jewellery including medals, trophies, rings, pendants, and bracelets, as reported in a leading media. The jewellery and sports accessories will be patented worldwide, reports say.

There are three unique diamond cuts created by Trapz, a division of SWA Trading, for Shrenuj. These diamonds will be polished by Shrenuj in India. Shrenuj will be responsible for distributing the jewellery in India and Far East, while SWA Trading will market them in US and the Europe, reports say.

Shrenuj is developing cricket ball and tennis ball diamond cuts and is planning to retail them in the Indian market soon.