Damiani teams with Maserati to create a jewellery line

A new jewellery line is being produced together by Maserati, the Italian sports car brand and jeweller Damiani. The duo have teamed up to create a jewellery line based on the persona and charm of the Italian sports car, reports say. It has been deicded that initially, the licensing deal will be for 2011.

As per the arrangement, Damiani will bear the onus of deisgning, manufacturing and marketing the jewellery. The special creation will be retailed through Damiani’s commercial network and Maserati’s global dealers.