GJEPC launches Anant Diamond Jewelry Promotion campaign

The Gem and Jewellery Export Promotion Council (GJEPC) has initiated a national campaign to promote the domestic gem and jewellery sector and strengthen India's share in the international market. The campaign is based on the concept of single line of diamond jewelry and is entitled “Anant” Diamond Jewelry Promotion campaign with Bollywood actress Sonam Kapoor as its brand ambassador.

This initiative is in tandem with Gold Souk India, Rio Tinto, International Gemological Institute (IGI), and the All India Gem & Jewellery Trade Federation (GJF). The campaign will run through September 19, 2009 to February 14, 2010. For the first year, there is a projected growth of close to 20 percent.

Local retailers and diamond jewellery manufacturers will gain an opportunity to unite and work progressively. So far, 26 eminent jewellery manufacturers and over 150 leading diamond jewellery retailers across 18 cities in India have enrolled into the campaign.