Gitanjali expands its online portfolio

Gitanjali Group is considering an ambitious plan to place all its 25 brands online for sale, by January 2009, beyond its brands Gili and D’damas which are presently sold online. The intent is to reach out to the consumers across the globe with the full range of consumer products under the company’s umbrella. The company has arranged for sales material like brochures which help a customer select and purchase the products.

Mechanics of the venture work such that payments are accepted through credit cards or direct money transfer from customers’ bank accounts via net banking, as the company has tie-ups with Visa and Mastercard and several major banks. The online orders will then be directly shipped to the consumers or can be personally collected from the nearest Gitanjali store. To begin with, a minimal shipping charge is being levied, which will soon be scrapped.

To market the venture, the company has tied-up with e-commerce websites like Indiatimes and Rediff. The company is targeting to capture 35 per cent of India’s total online jewellery sales by 2010 and 3-5 per cent of its total sales by the same year.