The creative has been shot in multiple locations in South Africa. Joshi added “The new campaign showcases Dimexon as an end to end manufacturer; from fine diamonds to exquisite jewellery. The campaign’s international look perfectly complements the Dimexon Group’s status as one of the world’s largest, most trusted diamond and jewellery manufacturers”. Dimexon is a leading diamond and jewellery company, specialising in round brilliant cut and a partner for major jewellery and watch brands worldwide. The company is a DTC Sightholder and a Select Diamantaire of Rio Tinto. Dimexon’s first global campaign in 2006 centred around the creative inspiration - ‘Senses’, which narrated the company’s leadership and positioning of a ‘Future Ready’ company through the baseline “Tomorrow, Today.”
Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet