IGI announces new commercial

The International Gemological Institute (IGI) announced the launch of its new in-flight advertising campaign on January 5, 2006. The million-dollar ad campaign focuses on consumer confidence and awareness of certified diamonds when purchasing jewelry worldwide. �Insist on IGI before you buy� is the overall theme, which also builds name recognition for the Institute.

"The advertising campaign positions IGI as a brand consumer can trust when making a jewelry purchase. IGI assurance builds confidence among consumers, and credibility among retailers who offer IGI certification,� said Jerry Ehrenwald, IGI President.

The campaign includes a commercial during the in-flight entertainment on American Airlines, Continental Airlines, United Airlines, US Airways and Delta Airlines.
This is not IGIs first foray into transit. In December the Institute gave away 1,000 round-trip New York subway cards, worth $4 each to commuters who parked at Shea Stadium and used mass transport to enter Manhattan.