Goldiam signs retail venture with Aditya Birla Group

Goldiam International Ltd., which manufactures and retails silver jewellery by the name of Ola, has come together with the Aditya Birla Group to develop a four-storied multi-department store in Baroda, Gujarat.

The new retail facility would offer a bigger scope to market the Ola jewellery range, across the first floor of the store. Goldiam has decided to retail both contemporary and ‘stylised’ designs to match the urban taste. The jewellery involves precious stones such as cubic zirconia, mother of pearl and synthetic coloured gemstones set in 92.5 sterling silver. The price range would fall between from Rs.250 to Rs.6,000 ($6.2 to $150).
Presently Ola is distributed through 115 outlets across India.