De Beers has announced launch of its new online store on Farfetch, the global marketplace for the luxury fashion industry.
Through this strong marketplace model, De Beers will sell a beautiful selection of its fine jewellery diamond creations to a new audience, shipping throughout 100 countries and via its 10 different language sites.
The jewellery selection encompasses designs from De Beers iconic Enchanted Lotus and Talisman collections. A wider offering will also be available from its entry price designs such as My First De Beers (starting at £600) as well as its timeless classic pieces.
The customer will be able to learn more about De Beers as well as the story behind each collection, through Farfetch’s fresh and playful editorial pages.
“We are thrilled to launch our peerless, diamond jewellery creations on the Farfetch platform, an endorsement of our shared passions for creativity and innovation. This is an important step for our brand, providing instant access to a global audience with efficiency and scale, whilst strengthening our brand presence within new and existing luxury markets. Through Farfetch’s marketplace model, we aim to deliver an inspirational and seamless shopping experience for our customers with diamond mastery at its core” said FrançoisDelage, CEO De Beers Diamond Jewellers.