Gempetit Seeks Expansion Partners across India

The Kids Luxury Jewellery Brand seeks PAN India on ground presence
Dhriti Goenka
Dhriti Goenka

Gempetit, is an innovative fine jewellery brand, that markets a collection of affordable, precious, high quality jewelry for the little ones, and is now looking at partnering with brick and mortar retailers through a franchise model for its adorable line of kids jewellery in cities across India. Gempetit is currently a privately owned entity, with its flagship store on Peddar Road and online presence via its e-store.

Gempetit entered the market as an online portal in 2015, and subsequently a flagship store was launched in 2017.  Driven by the need for making technically perfect, hypoallergenic and chic jewelry for the 0-16 year’s bracket, Dhriti Goenka created Gempetit with pieces that serve as beautiful precious mementos and have a shelf life of years. At a time when children have access to a vast array of products, gifting gold has a special significance. Not only is it known to be safe for infants and kids, it is also culturally a product that is worn everyday and hence, in perpetual demand in India and the first choice for value gifting.

At present, while Gempetit continues to stride strong in the online space with ability to deliver orders within 3 days almost anywhere through the length and breadth of India, its mission overtime has also evolved to provide a touch point and tactile experience to patrons from across the country. An on-ground experience providing partner would only help in widen their spectrum and make this journey an even more magnificent one. In addition to the current concept, they are looking to venture into related verticals in time.

Shedding light on Gempetit, Dhriti Goenka, Founder CEO, Gempetit said “We’re a team of enthusiasts that thrives on aesthetics and design. Gempetit is an amalgamation of all things we’re passionate about, creating magic for our little ones, customer focus and an ingrained love for perfection. We have witnessed a steady increase in demand for kid’s jewellery especially through our online presence; therefore, we are seeking likeminded franchise partners to expand Gempetit.”

At Gempetit, 18 Kt Gold and Gold Plated Jewellery is conceptualized, developed, created, packaged, certified and sold for infants, kids and teens and is India’s one of its kind kids jewelry line. The vision now includes a multi city franchisee model along with company owned stores, with continued focus on online growth. Every step carefully measured and taken in order to create India’s first ever luxury brand for children. Dhriti Goenka spells out that there is an inherent need for this line of jewelry and it is not just a feel good impulse purchase. “We have hundreds if not thousands of jewellery houses looking at the Women’s market. The Children’s market i.e. essentially the first 16 years of a child, particularly girls remains unaddressed and untapped.”

Gempetit has had doctors vet our jewellery and have them approved for infant wear. Additionally, we have tied up with prominent doctors to provide safe ear-piercing services in Mumbai.

Gempetit is looking at having EBOs (Exclusive Brand Outlet), SIS (Shop-in-Shops) as well as increasing points of sales to over 100 outlets Pan India, by tying up with national retail chains. Gempetit has convenient payment model, where patrons have the option of making online payments or COD in India. The investments for franchisee opportunities would range between 10L – 50L and the specifications for acquiring Gempetit’s franchise are that the store needs to be located in a premium retail space and the franchisor and must be in the business of jewelry or gifting or the kids space.The opportunity is open to prominent individuals to become partners.

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