The training package can be downloaded online. It four modules include: - About GIA: A brief history of GIA and its role in the industry, as well as how the Institute can help retailers educate their customers about diamonds; The 4Cs: An overview of the 4Cs of diamond quality and their impact on diamond grading; GIA Laboratory Reports: An overview of GIA’s laboratory reports and how they differ from one another and How to Use GIA Retailer Tools: An overview of GIA’s retailer tools and how to incorporate them into each phase of the selling process.
The Institute will also be launching a customized graphic, called the “GIA Logo Lockup For Retailers,” which includes a logo with the GIA seal and accompanying messages “Diamonds Graded by GIA” or “Gems with Reports by GIA.” This is the first time GIA has released its logo with the GIA seal for use by retailers; this is the only logo approved for retailer use. Retailers can use these graphic assets to show that they carry diamonds or gems with GIA reports.
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