Products expected to be bought include gold coins, diamond pendants, 22 carat jewellery, as per reports. Although gold is always bought as the metal that symbolises auspiciousness and prosperity, diamond jewellery too is witnessing a demand growth. Jewellers are also roping in the opportunity to build better consumer connections on this day, as BlueStone founder Gaurav Singh Kushwaha and other senior executives at the company would speak with customers in live phone chats to address their queries on purchases and other concerns, as per reports.
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