Lussier serves as the CEO of the De Beers diamond brand, Forevermark, and is Executive Vice-President of the De Beers Group of Companies and is also Executive Vice-President – Marketing. He has worked for De Beers for more than three decades.
"I have known Stephen for many years and his experience in driving forward marketing programmes, most recently with the successful Forevermark brand, will serve the DPA well," said Blom. "With the support of Sally Morrison as Managing Director of Marketing, I believe the DPA is well set to push forward creative generic marketing initiatives.
"The WFDB is ready to work with and support the DPA. With more than 20,000 members at 30 affiliated bourses across the world I believe we can work together successfully for the benefit of the entire diamond trade. Generic marketing is absolutely critical to the continued success of the diamond jewellery sector and I look forward to a cooperative relationship with the DPA to achieve this aim," Blom added.