Rio Tinto Diamonds launches an exclusive Nazraana™ store with Lagu Bandhu in Mumbai

Rio Tinto Diamonds launched a dedicated Nazraana™ store with the trusted house of Lagu Bandhu Jewellers, Dadar, Mumbai. The exclusive store was inaugurated by leading Marathi film actor, Urmila Kanetkar who unveiled Nazraana’s™ wide range of new designs for the coming festive season.

Inspired by various facets of Indian culture, Nazraana™ jewellery collections are the perfect gifting choice, combining emotion, affordability and spectacular design. Nazraana™ jewellery is an inimitable emotional bond that goes beyond the product, perfectly embodying the brand philosophy – the heart that gifts a diamond shines like a diamond.

According to Vikram Merchant, Director, India Representative Office, Diamond Sales and Marketing, Rio Tinto, “We are delighted to partner with Lagu Bandhu Jewellers. Nazraana™ is the perfect gifting brand and with the launch of this exclusive Nazraana store, jewellery lovers in Mumbai will have access to affordable diamond jewellery gifts with a strong fashion element.”

Speaking on their partnership with Rio Tinto Diamonds, Dilip Lagu, of Lagu Bandhu Jewellers said, “We are very happy to collaborate with Rio Tinto Diamonds’ and their flagship brand initiative, Nazraana™. Lagu Bandhu has been the preferred family jeweller to more than 3 generations of customers. The 7 theme based Nazraana collections will ensure that our customers will continue to experience the wide variety, excellent quality and maximum reliability that has characterised the Lagu Bandhu legacy.”

Speaking on the occasion Urmila Kothare said, “I was amazed to see the beautiful and affordable Nazraana designs. The theme based jewellery presentation made it very easy to select designs of my choice. In fact, I have selected a Nazraana from the Men’s Luxury Collection which I will be gifting to my husband on our anniversary. I have been a Lagu Bandhu customer for many years and now I have got another opportunity to buy at Lagu Bandhu store.”