21 Sep 2021
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Diamonds will continue to light up people’s lives with its sparkle and here’s why
Why the demand for diamonds will still be relevant?
By: Diamond World News Service
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Jul 21 2020 12:54PM
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Reference: 25047  

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It is my belief that people buy fine jewellery because they fall in love with it and because the piece means something special to them. So, I don’t think fine jewellery creation and client interest will stop, I think people will gravitate to buy something which carries that special personal meaning— This time has given us an opportunity to reflect and really connect with our private clients, getting to know them better— which is one of my favourite things to do and is key to an honest and strong foundation for the brand Marie Mas, Marie Mas JewelryLoyal clients would want to support their favourite brands
A strong brand connect is now more important than before. All that equity a brand has created for so many years will now reap its rewards as no faithful customer would want their favourite brands to go out of business. This pandemic has not affected everybody financially and if people are inclined towards purchasing diamond jewellery, they may as well support brands that they have had previously bought from. “I had a bridal client who walked into our store with her mother. Her wedding was scheduled for July 12th and she was so nervous because she felt jewellery stores wouldn’t open by then. So, she came in the minute we opened, spent a good three hours and bought her jewellery. Though it was purely need based, I didn’t see a difference in her sentiment,” says Ishu Datwani of Anmol.

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