23 Sep 2021
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More people are getting hitched, and with larger diamonds!-Diamond Engagement Ring Sales in the U.S.
Pandemic, shmandemic! Nothing can come in the way of love, and as more couples are deciding to get engaged in the U.S., they are expressing their willingness to commit with larger diamonds, observes Vijetha Rangabashyam
By: Diamond World News Service
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Sep 21 2020 12:09PM
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Reference: 25167  

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We have been getting a steady demand for larger size diamonds from several countries especially the U.S. and China. At this point of time the U.S. online sales for fancy shapes are doing very well, especially for Ovals and Emerald Cuts ranging from .15 points to.70 points Ashish Doshi, Oopal DiamondSize & shape – the sweet spot
While staples like rounds and princess cuts are still doing well, there’s been a new found love for oval shape diamonds. “1 ct and up is the new normal; marrying at a later age with 2 professional incomes; Photography on social media is not to scale, so the ladies have larger expectations; our customers know that quality costs more,” adds Underwood. People have also had a lot of time on their hands and are on social media for longer hours. Hence, there is a general awareness about what kind of rings is trending and how proposals are happening. Underwoods has seen many men look for the perfect ring, one of them Googled jewellery stores and they came up first. The man walked by the front of the store for years going to school (University of Arkansas), but had never been in. He bought a ring within 30 minutes. The store also sold a beautiful canary diamond ring to a customer who had planned on proposing in a sunflower field. But in general, 1-2 ct round, oval, cushion, rectangular or radiants seem to be moving fast at Underwoods. “I have been selling the following: 3-stone rings (ovals and round). For solitaires and halos I have been selling anywhere from 0.75ct to 1.25ct oval, round and marquises center stones,” adds Taylor. For London Jewelers round, oval, cushion and emerald shape in 2 ct and up has been popular. “We believe spending will continue as long as people have hope that life may go back to normal!” quips Saunders. At Ben Bridge, the desire for higher quality stones has been stronger. “The classic 1ct round will always be our most popular shape and size but, ovals remain popular.”

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