24 Oct 2021
DiamondWorld Directory
Home |
Diamonds will continue to light up people’s lives with its sparkle and here’s why
Why the demand for diamonds will still be relevant?
By: Diamond World News Service
Jul 21 2020 12:54PM
Reference: 25047  


We are all pleasure seeking people, so those who can, will acquire their “happy things and experiences” from all avenues possible and that includes a sparkling diamond bauble. Around 60% of my calls are for ovals, 20% are for radiants, 10% cushions and the final 10% rounds. The thin, simple solitaire setting trend is strong, I would say around 75% of my calls are for that setting, the remainder are generally 3 stone rings Michelle Demaree, Miss Diamond RingA strong need for “selfexpression”
People have also had a lot of time on their hands during this lockdown. There has been a lot of product and brand discovery that has been happening. Clients are more likely to go for brands whose ideology and sense of aesthetic resonate with them. “Once the lockdown started to ease, we really felt people’s need for joy and happy moments, they wanted to “treat themselves” in an act of self-love, so it seems they are more open to discovering new brands and pieces, and thus happily we have noticed more activity and interest around the brand,” says Parisian jeweller Marie Mas. People will continue to express themselves with their choice of clothing and accessory and they will continue to seek happiness through the sparkle of a diamond that is irreplaceable. Even though people are stuck in their homes, the need to feel beautiful is still very real. And when this is all over, women would want to flaunt their favourite purchases during their outing.

As lockdown eased in Europe, Marie noticed that clients showed an increased interest in pieces from her new collection ‘The Wave’. “It is an ode to harmony, femininity and deceptive simplicity. I think it is the surprise, joy and excitement which our best seller “Queen Wave ring” brings, that it has attracted the interest of clients in the postpandemic world. It is my belief that people buy fine jewellery because they fall in love with it and because the piece means something special to them. So, I don’t think fine jewellery creation and client interest will stop, I think people will gravitate to buy something which carries that special personal meaning—which can be found in designer jewellery, carefully crafted,” adds Marie.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet

First | Previous | 1 | 2 | 3 | 4 | 5 | Next | Last | All

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Kosher 23460
Kosher 23460
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 30016
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6409
GJEPC Chairman Interview
Views: 26300
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 36084
Promo for IJ Awards 2012 at NDTV Profit
Views: 50076
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 63334
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20295
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47983
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 47123
Member of:
Supporter of: