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Israel Fancy Colours Fare Well
Israel's fancy coloured diamond companies experienced a positive trend in 2010 , reports Iris Hortman, Information Officer, Israeli Diamond Institute.
By: Diamond World News Service
May 4 2011 12:41PM
Reference: 5968  


"Because of the financial crisis, we decided to sell more pink diamonds, which are increasing in popularity in Asia. Our main difficulty this past year was obtaining rough merchandise – the demand outpaced the supply,” explains Zarfati.

Turning to the coming year, he continues, “We predict that the recent rise in colourless diamond prices will affect fancy diamonds and there will be a corresponding increase in prices. We hope that this year we'll be able to meet the demand."

Dor Diamonds (S.A. Fogel) also deals in pink diamonds from the Argyle mine in Australia. Uri Fogel, Deputy CEO, explains what the company devoted much of its time to in 2010. "Last year we were busy expanding our personal connection with our customers via the Internet, Skype, Facebook, etc. However, despite all the technological tools, we don't forget that - at the end of the day - its people we're dealing with.”

As for the future, Fogel explains, “In 2011 we intend to keep expanding our connections inside the sector. In light of globalisation and the world market changes, co-operation and innovation are the obvious solutions. Along with our speciality of coloured diamonds, we will develop our secondary specialisation – matching pairs of high-quality pear-cut diamonds and round colourless diamonds. Personally, I intend to promote business and public action for the good of the local industry as a whole."

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