23 Sep 2021
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Vintage with a Twist-Nicole & Kim Carosella, Sorellina
Sorellina is a brand that is a melange of beauty and brains. The eloquent designs comes from Nicole Carosella’s mind that has no boundaries when it comes to creativity and the art of understanding the pulse of the audience has been mastered by sister Kim who handles the business side of things
By: Diamond World News Service
Sep 21 2020 12:46PM
Reference: 25168  

Define the style sensibility of your audience.
Kim: Fashion-forward and most importantly confident.

What metal and gemstones do you like working with and why?
Nicole: Yellow gold and diamonds are always my go-to, but as we’ve expanded our collections, gems have come more into play. Our most popular signet rings are offered in an array of gems, including Onyx, Quartz, Moonstone, Lapis, Malachite, Opal, Tiger’s Eye and Turquoise — and our cocktail rings often feature custom cuts of gems like Spinel and Tanzanite.

Every brand has its own sense of aesthetic. And people on the other have their own preferences. Your brand doesn’t cater to massproduced jewellery, each piece is unique. How do you find the balance of satiating your own creative desire while giving clients what they want?
Kim: We’ve been able to create a robust custom business that really allows us to work one-on-one with clients and create their dream pieces. This allows us the freedom to put our stamp on the core collection, but then take that vibe and help clients imagine engagement rings or other one-of-a-kind jewellery that speaks to them directly.

How important do you think it is for a jewellery designer to be abreast with trends?
Nicole: While it can be really fun to play with trends, I think it is more important to create pieces that stand the test of time.

What kind of jewellery is most in demand these days?
Kim: People love anything that can be customized! Our signet rings are extremely popular.

Where do you think luxury fashion jewellery stands in the market today, amidst consumers and what does the future for this market look like?
Kim: We’ve seen that people are still purchasing fine jewellery even during the pandemic — customers want things that have innate value and that they can hold on to long after all of this is over.

How are you weathering these unprecedented times – as a brand, please give our readers a few tips to cope.
Nicole: We’re just trying to lean into the time with our families, knowing that we won’t get this time back with our young children. We’ve also used it as time to design and explore some concepts that we didn’t have time to fully flesh out back when we were too busy.

In your experience of travelling, which country do you find most inspiring for your line of work and why?
That’s a tough question! We both love to travel and miss it terribly right now. Italy is one of our favorite places, though! You cannot help but be inspired by its beauty and history.

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