21 Oct 2021
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A Trailblazer's Story
Jitubhai Shah, Founder, JB & Brothers
By: Diamond World News Service
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Apr 23 2014 6:36PM
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Reference: 9067  

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When asked about his family and their role in his life, pat comes the reply, “My family has been my biggest support system and it is because of their support, I could achieve everthing. My parents inspired me to grow and my wife Rita helped me in all our steps of life. My brothers are all educated and joined my business in the year 1984 and 1985. In fact, one of my brother is a doctor but he still joined this business and is very happy. My eldest son Miten was born in 1977, he is also a part of the business and is settled in Belgium. My daughter Payal was born in 1980 and is happily married and is settled in Mumbai. My youngest son Premal was born in 1982, is involved in business too and is settled in Israel. My daughters-in-law are an integral part of our family. They are my daughters and not daughters-in law. I have six grandchildren who are my happiness. Rita and I stay in Belgium and Israel for two months each and also visit Mumbai often to enjoy the company of all our children and grandchildren. We are a very close-knit family and all my brothers, their families, my family— we all come together and spend four days of Diwali togther every year, no matter what.”

Talking more about his children, he states, “In the earlier years, I needed more manpower and I asked my sons to join the business. But, I never curbed their aspirations. I had given them an option that they can test the waters for two years and if they did not like the business then they could pursue anything else they wanted. But, both of them fell in love with the diamond business and achieved great heights. In fact, I was quite against Premal going to Israel but he had a vision to strengthenthe rough procurement. For two years, he survived in Israel without any of my help or support but he proved himself and now is very settled.”

After Jitubhai’s business achievements and family closeness, the next thing that strikes you is his unconventional and contemporary fashion statement. He is also open about it and talks about it frankly. “I have always been attracted towards fashion and love wearing nice clothes. I love bright colours and I can carry off any colour. I also love jackets and scraves. I enjoy shopping in Dubai.” Apart from shopping, his other hobbies are travelling and dancing. “I love travelling and have been to many countries. I have stayed in the Amazon forest for a few weeks, which was a great experience. I also love Switzerland. I am more of a beach person and I love beaches of Spain. They are extremely beautiful and serene. But, most of all I love visiting our farmhouse in our village, which gives me peace and calm.” After talking about the beaches and shopping trips, he hands me over his iPhone to watch a video and for a few minutes it is unbelievable for me to fathom that the dancers in the video are Jitubhai and his wife Ritaben. While the gorgeous couple is grooving to a Rajesh Khanna song and are having a gala time in the video, it is hard to miss the similarity between Rajesh Khanna’s and Jitubhai’s dancing steps. “I love Rajesh Khanna and I love dancing. My wife loves it too. We both perform together in all the family funtions,” he says with a beaming smile. To see the innocense and the joy was an immense pleasure for me.

Talking more about movies, he states, “I am a complete movie buff and I do not miss a single motion picture that releases. When I am in India, I watch Bollywood movies and when I am abroad I watch international cinema. I recently watched the movie ‘Queen’ and I thoroughly enjoyed it.” When quizzed about the food choices, he states, “I like Gujarati thali the best. I also enjoy Italian and Mexican food. In addition to these, I like Japanese food too as it is light on the stomach and easy to digest. Talking about homemade food, I love the avocado dip with corn chips that my wife makes for me.” Jitubhai is also involved in a lot of philanthropic work for his village Vithoda. He has launched schools, colleges and hospitals in his village and visits it two to three times a year. “I do not want my village members to go through the same hardships as my family and I went through. I want them to have the basic necessities near them so that they don’t have to travel to other towns to study or to get medical help,” he states. When asked how does he make time for such activities, he states, “My parents have always taught me humanity and being a good human being and their wish is my religion. I will always do what they have taught me and have wished for me.”

When asked what he would like to do if he was given a day with no worries of business, he instantly replies, “I will take a space tour and visit the world that I have not seen yet. Due to my business and my passion for travel I have already seen most of this world but I am really eager to know what the space holds for humanity,” he happily concludes the conversation.

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