19 Sep 2021
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J.B. and Brothers Pvt. Ltd.:- In the Big League
J.B. & Brothers, has come a long way to emerge as an acknowledged specialist in the manufacture of larger-sized solitaires.
By: Diamond World News Service
Jul 18 2011 8:00PM
Reference: 6174  

Bapuji with J.B. Shah and associates from Belgium
Bapuji with J.B. Shah and associates from Belgium
An astute businessman, Jitubhai saw a possible opportunity in coated type of rough, which was not in great demand in those days, and decided to experiment with a small quantity, recovering a remarkable 20 per cent makeable from it. Crisis struck soon after, but Jitubhai weathered the storm. “The recession of 1978-79 taught us a lot about the strategies of surviving in a downturn,” he says, “and came in very useful both in the postrecession rebound, as well as many decades later during the global _ nancial crisis of 2008-09.”

By 1983, the company had _ ourished, and with an eye to consolidating a base for further expansion, Jitubhai invited his brother, then a practicing doctor, to join him in the business, and set up J.B. and Brothers, a company that soon scaled heights that could scarcely have been imagined at that time. Strengthened with his new base and additional family support, Jitubhai took another calculated step, con_ dent of producing the desired results, and purchased a whopping 5,00,000 cts coated at one go – a big, big jump in business terms of the type that he was later to replicate on subsequent occasions.

From 1986, he became a participant in the Ghana mines along with DTC and over the next few years became widely acknowledged as a master of the coated + Buzimine (lal mati) segment. But Jitubhai was not content to rest on his laurels, and he naturally set his sights on bigger things. By now he had developed a stronger network and a dynamic team, and driven by his vision and the relentless pursuit of excellence, and his willingness to be directly involved and share his expertise with others at various levels, he moved J.B. and Brothers into the next gear.

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