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Forevermark Selectivity, Integrity, Exclusivity
Forevermark to take its next step in India – a launch in the two premier metros.
By: Diamond World News Service
May 4 2011 12:25PM
Reference: 5967  


In a candid moment, Rani also confessed that as her next gift she would love to have an engagement ring with a Forevermark diamond - though who would give it and when was something that could only be ascertained by “placing a trunk call to God.”

Coming down to earth, and more specifically to this country, Forevermark CEO Stephen Lussier said, “The Indian diamond market is one of the largest in the world and we see now as the right time to be expanding Forevermark’s footprint here, particularly the vibrant and dynamic cities of Mumbai and Delhi.”

He announced that De Beers’ has partnered with eight retailers in Mumbai and six in Delhi. Authorised Forevermark Jewellers in Mumbai include Anmol Jewellers, Giantti Luxury Ensemble, Mahesh Notandas, Notandas & Sons, Manubhai Jewellers, Mehta Emporium, Orra, Tribhovandas Bhimji Zaveri – The Original. In Delhi the brand partners are Bholasons Jewellers – Gold Souk and Karol Bagh; Blues Jewellery Company, Hazoorilal Jewellers, Khanna Jewellers, Notandas & Sons and Mirari.

According to the company, “Forevermark diamonds are the world’s most carefully selected diamonds,” - less than one percent of the world’s diamonds are eligible to become a Forevermark diamond - and that “Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail.”

Each Forevermark diamond bears a unique inscription at its heart. This inscription is “a promise that the diamond has been carefully selected to meet Forevermark’s high quality and integrity standards.”

Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found with Authorised Forevermark Jewellers.

Over the next few months, Forevermark will also select partner jewellers in Chennai, Hyderabad and Kolkata to further introduce Forevermark diamonds to the discerning Indian consumer.

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