21 Sep 2021
DiamondWorld Directory
Home |
Archival
Home
The Rich are Finding Happiness in Precious Baubles-Online Jewellery Auctions
Online auctions are all the rage with successful sales as well-to-do collectors are deriving joy out of bidding their favourite pieces from the comfort of their homes says Vijetha Rangabashyam
By: Diamond World News Service
|
Jul 22 2020 1:34PM
|
Reference: 25050  

DecreaseIncrease
IMPORTANT FANCY INTENSE PINK DIAMOND RING SOLD FOR $3 MILLION
IMPORTANT FANCY INTENSE PINK DIAMOND RING SOLD FOR $3 MILLION
Who are these Collectors?
Rich housewives and women with thriving careers between the age of 35 and 60 participate in these auctions. These are women who know their jewellery and have an eye for rare, exquisite pieces by pedigree brands. By virtue of collecting for several years, the need to see the piece in the flesh is less. The trust that they have with the auction houses and the jewellery brands is high.

The Matter of Pricing
Auction houses have used the winning strategy of implementing conservative pricing as it attracts more bidders. The current bid for a pair of Geranium earrings by JAR with an estimate of $1,500-2000 is $5500. A gorgeous Cartier coral and diamond brooch with an estimate of 50,000-80,000 CHF was sold for 68,750 CHF. Ultimately, estimates under $20,000 seems to be a sweet spot for collectors – the decision of buying can be independent without consulting members of the family as it is not a high octane purchase. Fewer lots and frequent options seem to be a winning combination.

Of Provenance & Pedigree
Pieces from brands with repute and history do well in these auctions. Cartier, Tiffany & Co, Van, Cleef & Arpels, Bulgari are usual suspects, while brands like David Webb, JAR, Verdura and Hemmerle also do extremely well. Pieces whose origins are unknown don’t do as well unless they come with a piece of indelible story, mostly period pieces. Collectors feel safer and secure when they buy pieces from known brands at an online auction.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet

First | Previous | 1 | 2 | 3 | Next | Last | All

Related news
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2021
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 29880
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 6207
GJEPC Chairman Interview
Views: 26192
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 35843
Promo for IJ Awards 2012 at NDTV Profit
Views: 49744
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 62968
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20193
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47756
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 46858
Advertisement
GIA 2021
Advertisement
DW Whatsapp Sub sq
Member of:
Supporter of: