29 Feb 2020
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VDB APP - An App for Every Jeweller
VDB is an all-encompassing buying platform that uses cutting edge technology to offer its clients a plethora of options. With ease-of-buying being one of its top priorities, there is something for every jeweller at VDB
By: Diamond World News Service
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May 2 2019 6:47PM
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Reference: 19196  
VDB is an all-encompassing buying platform that uses cutting edge technology to offer its clients a plethora of options. With ease-of-buying being one of its top priorities, there is something for every jeweller at VDB

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Ease of doing Business

The list of things the VDB app can do is pretty extraordinary. VIMS - a virtual inventory management system that app users could embrace to improve their overall inventory position and movement. A savvy app user could manage all of their sourcing and selling from within VDB’s ecosystem. Talking about complex technologies can be overwhelming to customers. The use of the app is really simple - anyone can get good at it in minutes.

Changing User Behaviour

The jewellery industry limits the use of personal mobile devices at work. Their fear is that people will “play” on their phones instead of getting work done. The reality is that today, a huge amount of B2B work actually happens on smart devices! So customers struggle with using the app, because they don’t want to let their employees access it during work hours. To address this, the brand created the webapp (a desktop version of the app) to offset some of this challenge, but that’s only a limited solution. Mobile isn’t where business is “going” it’s already gone there! So business owners need to learn all the other ways to ensure that employees are staying on task, and not use limiting access to mobile devices as their one solution. There are definitely better ways to motivate employee performance and ensure the work is getting done! “Younger people are used to thinking, reading, and working on the format of a small device. Those of us who are older find it challenging to transition from working on a big screen to working on a small one. Years ago, people had a hard time transitioning from working on paper to working on a computer monitor! The more you practice the new behavior - in this case, working on a small screen - the more familiar and easy it becomes. But you have to commit to the behavioral change process, and for a lot of people, that seems really hard,” says Tanya.

Delving into other markets

India and other developing markets are often ahead of the U.S. and Europe. “We find that the industry is enthusiastic about and receptive to new technologies in ways that business owners in the U.S. and Europe are still holding back. In the U.S. and Europe we spend a lot of time persuading business owners to accept these new technologies, and holding back on our introduction of new features so as not to overwhelm them. In India, half the time we just have to run to keep up with the ideas that market has and is willing to implement. I don’t think the U.S. and European business leaders are quite as aware as they should be that this aspect of competition is a tremendous threat to them! The sheer receptiveness toward and joy in technology is pushing Indian businesses ahead very quickly,” says Tanya.

The lab-grown space

Recently, VDB has also made lab grown diamonds a part of its offerings. “We felt it was important to represent the product category in our platform as a way of supporting the industry. I’ve gotten some push back on this decision from people in the mined diamond community, and that makes me sad, because my family comes from the mined diamond community too! But we’re not a producer or seller of any product - we are a service organization for the jewellery industry. Our job is to accurately represent the product options available, and to support the industry’s evolution and growth as consumer demands and technologies change.”

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