What are those special
places you derive your inspiration from?
My upbringing in Egypt very much
inspired my jewellery designs. I think
anyone takes pride in their heritage and
wants to honour it in some way or form.
Egypt has a perfect balance of antiques
and contemporary designs which is what
I love not only as a jewellery lover, but
also as a jewellery designer.
From a spark (idea)
to how it becomes
a finished piece of
jewellery, can you
explain your creative
process?
Usually, it starts as a vague idea in my
head, and sometimes weirdly enough, I
dream it ! I start sketching on paper until
it becomes clearer, then I send it to the
workshop to have a 3D computer design
to be approved, then the production
process begins, where I check in on
every stage until it’s complete.
What stones and metals
do you love working
with and why?
I love working with 18k gold and opals.
You can imagine and craft so many
different pieces with this combination.
How important do you
think it is for a jewellery
designer to be update
with trends in terms of
clothes, etc?
It’s important to be up
to date with the fashion
trends, however, I don’t
base my designs on
trends that will be
outdated later on.
Who do you
like seeing
your jewellery
on the most
and why?
Elegant and classy
modern women, because
that’s what I want my jewellery to be
known as; elegant, strong women who are
not scared to express their femininity.
Where do you think fine
jewellery stands in the
market today?
I think fine jewellery is coming back
strong. In the past it was associated
with classic people, but now with newupcoming designers, this concept is
changing.
What are some of the up
and coming trends in
jewellery?
I think women are a lot more
confident with their jewellery
nowadays. It has become
a statement accessory in
itself. Big, opulent pieces
are making a come-back
and women are no longer
afraid to buy pieces for
themselves and showcase
them to the world.
In your
experience of
travelling, which
country has been the
most inspiring and why?
Travelling around the world inspired
me a lot but my designs are still very
influenced by my Middle Eastern
background; I just tend to add an
international twist to them.