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Where Design Rules
By: Diamond World News Service
Oct 27 2016 10:46AM
Reference: 13558  

Update and news
Birmingham-based trade show Jewellery & Watch has announced Italy as its country of focus for next year’s event. Italy has a thriving jewellery industry and makes a great choice for Jewellery & Watch to have as its international focus for 2017. Since Jewellery & Watch became a stand-alone brand (co-located with Spring Fair) the organisation has worked with some of the leading Italian jewellery brands such as; Roberto Coin, Fope, Blue White Group, Chimento, Nomination and Rebecca. Italian brands confirmed to exhibit next year include Rebecca, Nomination, Lebole, Ferrara Gife Gioielli, Ferrarese, Moraglione, Le Carose and B*YOU. The next edition of Jewellery & Watch takes place 5–9 February 2017.

Prospects In the year 2014, Italy’s $8 billion jewellery industry is drawing interest from Asian and Middle East investors, keen to exploit Italian style and design as they battle for market share both at home and abroad. Once the world’s top exporter of jewellery, Italy now has fierce competition from India, China and Turkey where costs are lower and quality is gradually improving to internationally marketable standards. According to data from Italian goldsmiths association Federorafi, the sector has slumped 28 percent since 2001 to 9,000 firms — most of which are small family-owned companies unable to compete in a global market.

According to Euromonitor, currently jewellery is expected to be characterised by an increasing polarisation of demand, which will benefit both low-end and high-end jewellery at the expense of mid-priced references. Within costume jewellery this trend will translate into increasing demand for economy brands, such as OpsObjects, which witnessed impressive growth over the review period, as well as highend bijoux and jewellery mixing precious and non-precious metals and stones. Meanwhile, real jewellery is expected to continue to be strongly impacted by the trend towards affordable luxury. However, as real jewellery will continue to be perceived as an aspirational accessory, the best way to capitalise on this trend by manufacturers will be to invest in brand identity and marketing, besides design and innovation.

Top 10 Italian Jewellery
Designers and Brands The Italian design is world renown for glamour and style. Italian designer jewellery is a typical example of how craftsmanship and luxury materials marry to create unique and glamorous pieces of wearable art. There are many reasons to own a piece of Italian designer jewellery. One thing is for sure: Italian designer jewellery consists of unique and stylish pieces to wear and enjoy. According Ebay, the lists consists of

This Italian designer works in Italy’s creative heart, Milan. Pomellato originates from the 1960s and pays scant regard to the traditional rules of jewellery design. Instead, its rings, bracelets, earrings, and pendants are a joyous celebration of individual gemstones. The brand prides itself on stylistic freedom, which means creating unconventional pieces that the designer likens to true emotion, unique and personal to the individual.

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