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Czar Of Black Diamonds
Fawaz Gruosi of de Grisogono
By: Diamond World News Service
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Feb 21 2015 6:11PM
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Reference: 11204  

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The label is known for its famous Grisogono settings and requested to let us know more. To this he answered, “For me I do not care about how much money something will cost me to make, I want it to be perfect in every way. I want it to be a talking piece so when you go out to dinner people will notice. For example, one of de Grisogono's trademarks is the pave technique of embellishment, where small matching stones are set together to form a bejewelled pavement. The stones are packed so tightly the gold or platinum base is barely visible. The effect is of a fluid surface of shimmering stone. This could even include parts of the jewellery that move, such as a chain of a necklace, a technically complex process.”

Though Gruosi commenced de Grisogono with two associates it was not long before he acquired their stakes. Later the Scheufele family, the owners of Chopard and also Gruosi’s in-laws, bought a 49 per cent stake in his company. But since 2007 Fawaz Gruosi acquired that stake too and now he is alone at the helm. The prospect of the brand has never looked better.

The industry today is becoming more and more corporate and is very rare to find someone who truly loves gems, jewels and watch making. But, we were lucky to have a rendezvous with one such individual, Gruosi. When asked to share the secret behind his success, he states, “I love what I do and that helps very much, I mean many of the other jewellers out there are not really jewellers; they are more like merchants of stones. It is sort of crazy how I started with relatively no money. I mean even if someone gave me 10 to 15 million Euros today to try and do it I do not think I could. I do not know how it even happened. What I do know is that I work very, very hard at my job, I took a lot of risks and I believed in myself.”

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