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House of Taylor forms pact with PeachDirect
Intends to expand its retail arm
By: Diamond World News Service
Feb 14 2008 12:00AM
Reference: 859  


The House of Taylor Jewelry is creating new web portals and consumer jewellery catalogues to reach its branded products to its consumers. For marketing and developing this strategy, its has formed a business alliance with PD Financial Corp, trade name as PeachDirect, and the two have signed a Letter of Intent.

PD’s scope in the agreement includes marketing, design and development of the catalogs and websites. HOTJ will look into the content of the web portals and catalogues, design, development, manufacturing and source of diamonds and jewellery to be marketed under the brands. A joint marketing entity will be established to promote and sell branded jewellery created by Taylor, under the House of Taylor Jewelry and Kathy Ireland Jewelry brands. It will serve all of HOTJ's consumer segments.

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