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Tanishq announces winners of 'My Expression’ campaign
The winners will co-create the next Mia collection with the Tanishq design team
By: Diamond World News Service
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Jun 22 2012 3:09PM
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Reference: 7046  

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Tanishq’s first ever co-creation activity concluded with the announcement of 10 winners for its crowd sourcing campaign ‘My Expression.’ Tanishq is a leading Indian jewellery retail brand from the house of the Tata Group.

‘My Expression’ was launched in December. It received an overwhelming response with 3228 design ideas from across the country.

Speaking on the occasion, Mr. C.K Venkataraman, COO, Tanishq, said, “At Tanishq, we believe in constant innovation and seek various ways to engage with our consumers. Design lies at the core of jewellery. The ‘My Expression’ campaign is a medium where design and creativity merge with excellence.”

The top 10 contestants won a cash prize of Rs1 lakh each and an opportunity to co-create the next Mia collection in collaboration with the Tanishq design team in Bangalore. The 10 designs will be unveiled as part of the next Mia collection launch scheduled for later this year.

The winners and their design inspirations include: Abhisek Basak – (inspiration- Eleadora); Aditi Devesh Garg – (inspiration-I'm a woman - jack of all trades master of one); Aesha Prabodh Dedhia- (inspiration -Intro –extro); Arunpreet Kaur Nagi- (inspiration-Quilled Gold); Dinu D- (inspiration- Honeycomb); Madhumita Roy – (inspiration -The magic ring); Meera Sanghvi- (inspiration -Colour to your life); Prachi Mahapatra- (inspiration -Bangle-cum-earrings); Pranitha Janet-( inspiration- Tumble Weed); Shailee Advani- (inspiration –Rabari).

Mr. Venkataraman further added, “These young, smart, and talented creative minds are a great find for Tanishq and aspiration for many. We look forward to enhance our relationship with consumers through various similar interactive platforms in future.”

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