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Sarin plans retail survey at JCK Las Vegas Show
Intends to draw new product developments based on its customer needs
By: Diamond World News Service
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May 20 2011 11:26AM
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Reference: 6012  

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Sarin Technologies Ltd., has organised to conduct a survey of retailers who visit its booth at the Las Vegas JCK show, with the intent to understand the needs of its customers and fine tune its product development accordingly. The JCK Show is slated between June 3rd and 6th.

“The survey, which will only take a few minutes, will provide us important data to incorporate into our new products’ and services’ design. We are looking forward to meeting jewelers at our JCK booth and getting their input first hand” explained Uzi Levami, Sarin’s CEO. All participants will be eligible to win their choice of an Apple iPad, Motorola Xoom or Blackberry Playbook.

The company has drawn plans to introduce technologies and services for the retail jeweler which can assist them in highlighting information on important aspects of the diamond to the consumer. It also plans to introduce advanced marketing tools for enhanced diamond buying experience, to ultimately benefit the retailer’s business and profitability. Jewelers visiting the booth will be able to view and try out prototypes already in development.

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