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Website launched for Swana Diamonds
Addresses both consumer and retailer buying needs
By: Diamond World News Service
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Nov 25 2010 11:34AM
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Reference: 5513  

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Dalumi, a leading diamond manufacturer, DTC sightholder and creator of Swana Diamonds - the only diamond in the world with an 8-pointed star inside has created a website for selling the Swana Diamonds to consumers and retailers. The website is accessible on www.swanadiamonds.com.

The website’s consumer offerings include: direct purchase of Swana diamond engagement rings, pendants and earrings, loose Swana diamonds for a buyer to choose and place in own settings, showcasing of various Swana Diamond collections. The consumers would also be briefed on benefits of the unique Gemological Certificate that accompanies every Swana diamond, information on Swana’s origin, cut, process and pedigree. Also, a general diamond education is provided for consumers who want to be better informed, as are all the latest news and activities relating to Swana.

A special retail section on the website allows retailers a direct access to the Swana Diamonds. It enables Swana retail partners to keep up with the latest Swana stock list. Partners can enter the retail zone and search diamonds according to size, color, clarity, symmetry, fluorescence, polish, cut and price. Retail promotional needs are also catered through a wide range of marketing tools including Swana’s brand book, consumer brochures, technical brochures, and certificates which are downloadable in either English or Chinese; poster and advertisement images are also downloadable. Finally, retailers can view their ‘Shopping Bag’, track their order status, register and view Swana certificates, as well as make necessary changes to their account information.

Swana Diamonds characterized by their unique, patented 89-facet cut convey the message ‘that everyone is a star in their own right, and the best way to reflect one’s own star qualities is by wearing a Swana diamond jewellery creation’.

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