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SRK launches ‘Design Canvas’ at Hong Kong show
The application allows precision in design, price judgment and design flexibility
By: Diamond World News Service
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Sep 15 2010 5:05PM
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Reference: 5316  

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Shree Ramkrishna Export, a leading diamond manufacturing company participating at the ongoing Hong Kong Jewellery and Gem Fair September show 2010 launched its ‘Design Canvas’ technology at the show, at the hands of Mr. Roland Lorie, CEO, IGI Worldwide (International Gemological Institute). “The another first of its kind from SRK, ‘Design Canvas’ will enable customers to create diamond jewellery layout designs virtually and customize each detail that suits all palates” said Rahul Dholakia, Managing Director, Marketing & Finance at Shree Ramkrishna Export.

Design Canvas is the first of its kind an online application for the gem and jewellery industry. With it, customers can virtually sketch their diamond jewellery designs and accurately communicate what will make the final jewellery piece, with their prospective customers, while trying various possibilities in the design. The application promises extreme precision in sketching designs of any size – small or large. Rahul Dholakia mentioned, “This will also help them determine the exact price of the jewellery by selecting the matching parameters of each diamond in the piece, to the valuable stones available on our online library which comprises of nearly 7000 - 8000 certified diamonds through our automated and advanced search technology.” He further added, “Supposedly if any stone is not found or available, the application is so smartly developed that it will present the stone closer to parameters of the actual required to ease the selection”.

The application allows for designs to be documented to be re-visited later to either edit or modify and for printing and forwarding the design to anyone when required.

Rahul Dholakia added that “SRK’s aim other than crafting quality diamonds, is to have continuous innovation at the forefront of our business ensuring relevance to customers. One of those things is to bring a technological edge to the diamond industry which is still steeped in tradition in terms of conducting business.”

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