29 Feb 2020
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GIA launches 'Four Cs of Diamond Quality’ brochure in three additional languages
The GIA intends to reach out to consumers across the globe
By: Diamond World News Service
Apr 16 2010 1:51PM
Reference: 4863  


The Gemological Institute of America (GIA) has published its ‘Four Cs of Diamond Quality’ brochure in three additional languages including French, German and Vietnamese. The literature has previously been available in English, Spanish, Italian, Thai, Korean, Japanese, traditional (or formal) Chinese, simplified Chinese, Hindi and Gujarati.

The brochure content is focused at educating consumers on how diamonds are evaluated and the main factors used to describe diamond quality. It also informs about the GIA grading scales for colour, clarity and cut. The GIA intends to help consumers across all regions make informed diamond jewellery purchases.

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Dr. Jayshree Panjikar
We must learn from the Americans "how to market and reach the masses" And get paid for it! See McDonald how Indianized the stuff has become, see Maggi they sell sauce without onion and garlic! Nine out of ten diamonds are cut in India, we have good jewelry manufacturing business, a billion population thereby a growing consumer,only thing remaining is telling us how our diamonds are to be graded that too in our languages! We could very well have used our BIS (Bureau of Indian Standards)method.
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