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IDI presents its focus for 2010 at its BaselWorld 2010 press lunch
The IDI has introduced a new campaign 'Responsibility is Good Business' for 2010
By: Diamond World News Service
Mar 20 2010 11:11AM
Reference: 4775  


The Israeli Diamond Industry presented its new strategic approach for 2010, during its ceremonial annual press lunch organised at BaselWorld 2010, in which, Israel Diamond Institute Group of Companies (IDI) Managing Director Eli Avidar introduced the new campaign: “Responsibility is Good Business”. Also, guest speaker, Israel’s Deputy Minister of Industry, Trade and Labor MK Orit Noked, delivered a talk on Israel’s status as a center for world trade, especially for the diamond trade, and the importance it places on responsibility in international trade. Israel is chairing the Kimberley Process during 2010, and the Ministry of Industry, Trade and Labor represents Israel in the Process.

Deputy Minister Noked said: “Israel was pleased to have been chosen to chair the Kimberley Process during 2010. This emphasises Israel’s standing as one of the major global diamond hubs.” She said that Israel’s emphasis on responsibility coincides with its chairmanship of the Kimberley Process, especially at a time when the KP faces challenges. Also, that Israel will make every effort to strengthen and consolidate the Kimberley Process, in order to prevent its erosion and to maintain its relevance to the industry.

Avidar presented a summation of “Together Works” IDI’s strategic marketing program for 2009. Avidar said that Israel was the only leading diamond hub worldwide that succeeded in contending with the crisis independently, without government credit or assistance. He said that Israel is emerging from the crisis relatively unharmed.

While introducing IDI’s new strategic campaign “Responsibility is Good. Business”, he said that the campaign signifies that the Israeli Diamond Industry will act responsibly as it emerges from the economic crisis. “We believe that it is essential now to adopt a policy of responsibility – in prices, marketing, manufacturing, customer services and credit strategies. Our message is that the Israeli Diamond Industry will now be pursuing a very responsible path to renewed growth.” He added: “This means that if you want to build your business in a responsible way, we are your partners for doing business in diamonds.”

The IDI press lunch was held at the Basel Convention Center, in the Osaka – Samarkand Congress Room.

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Daniel Katz
rightly has to believe that its concessions and sacrifices would be met by more than continued hatred, that peace with the Palestinians is also peace with the world. As things stand, Israel is the only country in the world- bar none- that has to justify giving aid and saving lives. As long as Israelis (or perhaps simply Jews) are viewed as incapable of doing anything good, in a sentiment propagated by so much of the world media, then Israel will be in no position to make concessions for peace. No one is asking for the world to kiss Israel’s feet for acts which are in line with its own moral code, but when Israel provides more per capita than any other nation in the world and is met with scorn, and the world’s worst and wealthiest human rights abusers give nothing and are met with silence, well, something isn’t right. THE JERUSALEM POST MONDAY, JANUARY 25, 2010 By OLIVER WORTH
Daniel Katz
commitment to the preservation of life in India, Indonesia, Kenya and many other nations, Gaza war or no Gaza war. There is simply no comparison between the response shown to a people at the mercy of horrific natural events and a people who have effectively been at war with Israel since its birth. It’s truly astonishing that part of the mainstream British press has found itself unable to differentiate between a helpless Haitian people in desperate need of aid, and the Palestinian people who elected a terrorist organization into power. While no one in their right mind would deny the widespread suffering of the Gazan people, drawing any moral equivalence between Israel’s relationship with them and those trapped under rubble in Haiti is truly perverse. When the attitude toward Israel is so widely based on anti-Semitism and hate, what evidence is there to believe things would change with an Israeli-Palestinian peace agreement? For peace to be possible, Israel right
Daniel Katz
but that’s what happens when you do good things. The assertion that Israel should somehow have to apologize for coming across positively is absurd and grounded in anti-Semitism. As Kevin Myers writes for the Belfast Telegraph “They are perhaps the only people in the world for whom extenuating circumstances are routinely cited in explanation of their charitable deeds”. While it’s no surprise that the Islamist anti-Semitic Iranian mouth-piece Press TV accuses Israeli doctors of using the Haiti emergency to harvest organs one should not expect to read the headline “Israel’s double standards over Haiti,” in Britain’s Guardian newspaper, except, of course in the comparison between Israel’s efforts in Haiti and the efforts of any of Israel’s neighbours. Unfortunately it comes as no surprise to those regularly inflicted with the Guardian’s bias that the piece is, of course in reference to Israel’s treatment of Haitians and those it is at war with. Israel’s commitmen
Daniel Katz
“When good deeds are worse than doing nothing” THE JERUSALEM POST MONDAY, JANUARY 25, 2010 By OLIVER WORTH When sending two jumbo-jets of aid, and setting up a field hospital with hundreds of doctors, nurses and other medical personnel is met with scorn, you know something isn’t right. While most of the mainstream American and British news networks reported extensively on Israel’s reaction to Haiti’s devastating earthquake, unfortunately we were also reminded just how entrenched some of the world’s hatred for the Jewish state really is. While the fact that most of the Arab world donated mere pennies or nothing at all, has escaped mention Israel’s attempt to save lives has been labeled by many as nothing but a PR exercise. The sad truth is that the anti-Israel hard left has done such a great job of dehumanizing Israelis, that the idea they could be doing good deeds is totally incomprehensible. It’s true – Israel’s actions in Haiti are creating good press,
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