Zoya is the new retail format launched by Tanishq, in Delhi and Mumbai, and is categorised as both a product and a retail brand. It caters to the discerning Indian woman, providing her with a supreme expression of luxury in jewellery, which enthuse the fashion conscious and classic jewellery lovers alike. Tanishq, the jewellery retail giant, has been conscious to offer a unique and memorable shopping experience at each Zoya store.
Speaking about the launch of Zoya, Mr. C.K. Venkatraman, COO-Tanishq shared, "The launch of Zoya is just the beginning of a wave of strategic decisions to offer premium differentials and experiences to our customers while retaining the promise of quality from Tanishq. I am confident that Zoya will meet the needs of all jewellery connoisseurs that would like a contemporary jewellery and demand outstanding design and innovation." The first Zoya store opened in GK II, M Block Delhi over almost 2500 sq feet, with the next one to launch at Warden Road in Mumbai. These outlets redefine 'luxury' to suit the varied tastes & preferences of the Indian consumer. The ambience reflects tones of minimalism, classic & chic. A palette of orange & champagne with a hint of mushroom, add colour to the interiors, while the private spaces are defined for customers to have personal interactions with jewellery designers.
The designs for collections at Zoya have been created by award winning designers, allowing for each piece to be unique, crafted with the finest diamonds, hand picked precious stones and gold. The jewellery features diamond, Kundan/ Polki jewellery pieces and is crafted with only real precious stones. Tanishq Design Studio has created a range of international collections which are distinctive and are inspired from a compelling story. These include the exotic Spanish range- Espana, fashionable ranges- Rain, Lotus and Zen, apart from the Tanishq US collection and from traditional Indian jewellery from lyrical Rajasthan and Classic European Diamonds. The Espana Collection reflects the brilliant craftsmanship of the Zoya designers; only the finest and brilliant diamonds are selected for an alluring and international finish for the range inspired by heritage and culture of Spain and are ideal for wearing and gifting.
According to Sangeeta Dewan, Design Head, Tanishq, "For Zoya we have tastefully made use of diamonds with precious stones like Rubies, Blue Sapphires, Emeralds and Tanzanites adding to its overall and wonderful appeal. Each design exudes a feeling of exclusivity, sophistication and class, adorning the person in a graceful and brilliant manner. Zoya diamond jewellery has something to satisfy every woman's individual taste. We believe that Zoya will captivate and enthrall our customers with its delicate beauty and classic style and offer the benefit of any modification or customisation."